Fastrack enters mass fragrance market with new perfume collection (#1686538)

Fastrack, India’s leading youth fashion brand from Titan Ltd has expanded its portfolio with its entry into the premium mass fragrance market with the launch of a new perfume range.

The new collection comprises six distinct fragrances that include Night Out, Rush, and Ease for men’s while the women’s range features Lush, Girl Boss, and Wander.

Fastrack has launched two ad films targeting the Gen Z audience to amplify the launch of these perfumes across various platforms.

Commenting on the launch, Manish Gupta, CEO of fragrances division at Titan Ltd in a statement said, “The Indian fragrance market is experiencing a significant shift. The launch addresses a critical market gap in the affordable premium segment, as young consumers increasingly upgrade from deodorants to fine fragrances. These cohorts use fragrances not just as a grooming essential, but as a means of self-expression and style enhancement.”

“As a trusted youth brand, our new perfume range is uniquely positioned to serve this emerging consumer base with premium fragrances that align with their lifestyle and aspirations,” he added.

Fastrack’s new range priced at Rs 845 ($10) for 100ml is available on Fastrack’s online stores, e-commerce platforms and authorized dealers across India.