Fashion and lifestyle brand FabIndia partners with Dolomite to open Jamie Oliver cafes in select stores

Ethnic wear and lifestyle brand FabIndia has teamed up with restaurant business Dolomite Restaurants. This year, Dolomite will open numerous franchise Jamie Oliver brand cafes in select FabIndia Experience Centres. 

“We have always been dedicated to serving a better experience and offerings to our customers and thus collaboration with Jamie’s is one more step in this direction,” said FabIndia’s CEO Rajeshwari Srinivasan, ET Brand Equity reported. 
 
FabIndia Experience Centres are designed to offer an elevated shopping experience and often host interactive events to engage customers, according to FabIndia’s Facebook page. Adding Jamie Oliver brand cafes is designed to further this aim. 

“We are delighted to partner with FabIndia and to have the privilege of serving many more customers in many more places and will work our socks off to fulfil the mission of bringing fresh, good, healthy, and authentic food to every corner of this magnificent country,” said Dolomite’s CEO Jasper Reid. 
 
The FabIndia Experience Centres scheduled to open a Jamie Oliver café this year are Delhi, Mumbai, Gurgaon, Noida, Pune, Kolkata, Bengaluru, Jaipur, Chandigarh, and Amritsar. Jamie Oliver cafes serve food inspired by the British celebrity chef of the same name and focus on fresh ingredients.