Fancode Shop has been appointed as the exclusive licensing and merchandising partner by the International Cricket Council (ICC) to curate official fan merchandise for the men’s cricket world cup India 2023.
Fancode Shop will operate official in-venue outlets covering the hosts venues which will be stocked with a range of merchandise featuring all 10 participating teams.
The fan gear will include casual t-shirts for women and men, polos, shorts, joggers, sweatshirts, vests, caps along with accessories like backpacks, sling bags among others.
Additionally, Fancode will also create an exclusive digital store to cater to fans from across the country.
Commenting on the partnership, Anurag Dahiya, chief commercial officer at ICC in a statement said, “We are delighted to be extending our partnership with Fancode and giving cricket fans in India access to our best range of merchandise yet.”
Prasana Krishnan, co-founder at Fancode added, “India is home to the largest base of cricket fans, and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
Founded in 2020, Fancode Shop has previously created official sports fan merchandise and equipment for IPL Teams, NBA, football clubs like Manchester City FC, Liverpool FC, FC Barcelona, among many others.
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