Etude expands quick commerce availability with Zepto launch

K-beauty makeup brand Etude has expanded its quick commerce availability in the Indian market by launching on multi-brand platform Zepto. Responding to rising consumer demand for both Korean beauty and swift deliveries, Etude products are now available for 10 minute deliveries in select Indian pin codes. 

“By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements,” said Amorepacific India’s country head Paul Lee in a press release. “This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of K- beauty enthusiasts across the nation.”

Etude launched on Zepto with a range of colour cosmetics for the upcoming Valentine‘s Day holiday as well as classic products for last minute needs. Etude began its quick commerce journey in India by launching on Blinkit in January this year and expanding onto Zepto shows its commitment to the fast growing sector. The brand is owned by South Korean business AmorePacific Corporation, which also runs the labels Innisfree,Laneige, and Sulwhasoo.

Global brand Etude was established in 1985 in South Korea and is known for its brightly coloured cosmetics. The brand entered the international market in 2009 and is present in areas including Thailand, Japan, Hong Kong, and India.