Etro to open men’s tailoring store in Milan and show at Milan Fashion Week in February 2024

Milanese label Etro, which recently benefited from an injection of fresh capital worth €15 million by the L Catterton investment fund, has announced it will stage a co-ed show at the next Milan Fashion Week Women, in February 2024.

It will not be a first for Etro, which staged a co-ed show in Milan on July 15 2020, after the first stringent lockdowns imposed for the Covid-19 pandemic. At the time, Etro was the first label to stage an in-person show again in Italy. Before then, Etro had showed its men’s and women’s collections together in September 2017, again in Milan.
 
“Imagination is a land of endless possibilities, and in February we will take to opportunity of featuring both our men’s and women’s worlds in a single narrative, in which [Etro’s] codes will display all their collective power, telling a unified story about the label’s stylistic vision,” said Marco De Vincenzo, who was named creative director of Etro a year and a half ago.

Another major novelty for the label renowned for its paisley motifs, founded in 1968 by Gerolamo ‘Gimmo’ Etro, will be unveiled on Sunday January 14, during Milan Fashion Week Men. On that day, Etro will open the first store exclusively dedicated to its bespoke men’s tailoring line at via Montenapoleone 5, in the heart of Milan.

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Following the opening, Etro’s new men’s tailoring line will be presented to selected international buyers at the label’s Milanese showroom in via Spartaco 6.
 
In 2022, Etro generated a revenue of €277 million, up 17% over 2021. For the first time after the pandemic, it also recorded a positive EBITDA, €9 million higher than in 2021 and over €25 million higher than in 2020. However, in the last fiscal year, Etro also posted an operating loss of €23.6 million.