Ethnic wear brand Ishin names Bhumi Pednekar as brand ambassador

Mensa Brands-owned ethnic wear brand Ishin has named Bollywood actor Bhumi Pednekar as brand ambassador.

The actor will be seen endorsing the brand’s newly launched collection, ‘Rumi’. With this association, the brand is confident that the actor’s popularity will further strengthen its foothold in the ethnic wear market.

Commenting on the association, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”

Bhumi Pednekar added, “Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection reflects the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation.”

Founded in 2012 as a saree business, Ishin is an affordable Indian ethnic wear brand catering to the wardrobe needs of women across the country.

After being acquired in 2019 by Mensa Brands, Ishin expanded its presence across major platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa among others.