EssilorLuxottica and luxury fashion house Moncler announced on Wednesday an exclusive licensing agreement for the design, production, and global distribution of Moncler eyewear.
The agreement, slated to take effect from January 2024 until December 2028, comes with an automatic renewal option for an additional five years. The first Moncler Lunettes collection produced in collaboration with EssilorLuxottica is scheduled for the Fall/Winter season of 2024, and is expected to hit shelves in September.
Moncler Lunettes’ new eyewear offerings will be available at Moncler boutiques and moncler.com, as well as EssilorLuxottica stores and through selected opticians worldwide.
“With the introduction of the new Moncler Lunettes collections, Moncler’s style will seamlessly merge with EssilorLuxottica’s know-how in eyewear, delivering a product at the forefront of design, innovation, and quality,” said Remo Ruffini, chairman and chief executive officer of Moncler S.p.A.
EssilorLuxottica is expected to leverage its extensive experience and commitment to innovation, to further elevate the Moncler Lunettes collections, known for their functionality and contemporary aesthetics, suitable for both city living and mountain adventures.
Francesco Milleri, chairman and CEO at EssilorLuxottica, added: “We have long admired Moncler as a brand that shares our equal passion for innovation and style, not to mention our ‘born in the mountains’ heritage. Our teams are thrilled to embark on this journey to design and develop a unique eyewear collection that truly reflects the special Moncler brand.”
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