Ekresha launches online store, plans offline expansion

Ekresha, a leading premium fashion brand has entered the online market with the launch of its e-commerce website.

With this launch, Ekresha will offer a diverse range of Benarasi fabrics a like silk, cotton, georgette, linen, and more to customers from across the country.

Along with online expansion, the brand plans to further expand its stores in Mumbai and Bengaluru. Recently, the brand launched its premium collection at the Taj Khazana stores in Delhi, Kolkata, and Chennai.

Commenting on the launch, Viraj Shah, founder of Ekresha in a statement said, “We are thrilled to bring the magic of Benaras fabrics directly to our customers’ homes through our new online platform. We aim to preserve Benaras’s cultural legacy while embracing modernity, offering discerning customers around the world access to premium fabrics that tell a story of craftsmanship and tradition.”

‘Ekresha’ derives its meaning from Sanskrit, where ‘ek’ signifies one and ‘resha’ is derived from the word ‘Rasa’, symbolising a silk thread.