Edrio expands retail presence with store in Srinagar

Edrio, a fashion athleisure wear brand has expanded its retail presence with the launch of its second retail store in the city of Srinagar.

The store located at the city mall in Srinagar will house a wide range of athleisure wear from the brand.

Edrio is the brainchild of entrepreneur Rakhi Oswal, a third-generation leader and businesswoman from the Oswal Group in North India.

Commenting on the launch, Rakhi Oswal, director of Edrio in a statement said, “We are thrilled to bring Edrio’s signature athleisure wear to the vibrant city of Srinagar. We aspire to achieve a topline of Rs 100 crore in the next three years marking our brand as one of the foremost in the segment.”

Adish Oswal, chairman of Oswal Group added, “We are proud to witness Edrio’s continued success and expansion into new markets. The opening of the second store in Srinagar is another exciting milestone for the brand.”

Founded in 2021, Edrio started as a direct-to-consumer brand selling directly through its website and major e-commerce platforms. Going forward, the brand has ambitious plans to open over 50 stores in the next three years.