Easybuy opens first store in Mandya

Value family fashion store Easybuy has opened its first brick-and-mortar outlet in Mandya to bolster its retail presence in Karnataka. The new store offers a mix of western and ethnic wear as well as accessories. 

“We are now in your neighbourhood, Mandya,” announced Easybuy on Facebook. “Come, get your fashion fix at Bandigowda Layout, next to Haripriya Hotel and find your awesome. Super excited to be in Mandya.”
 
The store offers over 1,000 styles priced at under Rs 499 and is designed to appeal to value shoppers of all ages. Easybuy recently launched its Spring 2024 collection featuring streetwear inspired athleisure looks for men and ‘soft girl’ floral dresses and whimsical kurta sets for women.

The brand has been focusing on South India for its recent brick-and-mortar expansion. In January this year, Easybuy opened its 32nd store in the state of Tamil Nadu in the city of Dharmapuri. 
 
The brand now counts over 140 stores across India, located across metros, Tier 1, and Tier 2 cities. Other recent Easybuy store openings have taken place in Bengaluru, Mangaluru, Mysore, and Chitradurga among others, according to the brand’s website. Easybuy also retails its full range of products from its direct to customer e-commerce store.