Earthraga expands product offering with five new launches this monsoon season

Natural personal care brand Earthraga has expanded its skin, body, and hair offering for the monsoon season and launched five new products. The new line features premium ingredients and is described by Earthraga as a “first in India”.

“These five new products by Earthraga harness the best of nature’s bounty for your self-care for the skin, body, and hair,” said Earthraga’s CEO and co-founder Ganesh Kamath in a press release. “Our exclusive ingredients, Anageline, Hairgenyl, and Alpha Arbutin, set a new standard in skincare and haircare in India, offering our customers unparalleled results.”
 
The ingredients Alpha Arbutin, Anageline, and Hairgenyl are used by global luxury brands, according to Earthraga. The brand is keen to capture aspirational shoppers with this new line while also offering targeted beauty solutions. The range comprises the ‘Brightening Mix Fruit Face Wash’, ‘Aloe Hydrating Neem + Tea Tree Face Wash’, ‘Activated Charcoal Pollution + Oil Control Deep Detox Face Wash’, ‘Anti-Hairfall Shampoo’, and ‘Anti-Dandruff Shampoo’.
 
Ganesh Kamath launched Earthraga in February 2023 as a direct to customer business. Today, the brand is available on over 15 e-commerce marketplaces, shipping across India. The brand’s products are cruelty free, free from harmful chemicals, and designed to be gender inclusive. Earthraga also counts Bollywood celebrity Soha Ali Khan as its brand ambassador.