Dabur’s NewU launches four new beauty stores

Personal care and beauty business Dabur has launched four new stores for its multi-brand beauty concept NewU. Located in the states of Haryana, Chhattisgarh, Orissa, and Uttar Pradesh, the stores retail both Indian and international beauty brands.

“We are pleased to announce the addition of four new stores to the NewU network,” said NewU’s COO Manish Asthana in a press release. “The overwhelming response to NewU in the country has encouraged us to broaden our brand to Tier 2 and Tier 3 towns as part of our expansion strategy. We aim to make beauty accessible to all with the evolving beauty needs in these towns. We are expanding our retail footprint across India in a strategic manner and plan to double our store count in the next two years.”
 
NewU has launched in Ayodhya’s Mall of Awadh, Haryana’s Rohtak, Sambalpur’s City Center Mall, and Raipur’s City Center Mall. NewU stores are operated by H & B Stores Limited, which is a 100% subsidiary of Dabur India Limited.
 
“NewU is a one-stop beauty destination that gives you access to a comprehensive range of cosmetics, skin care, hair care, personal grooming, and fragrances,” said Asthana. “NewU is currently present in 50+ cities across India, with over 115 outlets. We have a variety of products from leading national and international brands especially for the new generation, millennials, and Gen-Z skin care needs. The new NewU destinations have been designed to bring the beauty and skin care products to life and connect with the large network of make-up lovers across the country. NewU is home to innovative products, which are affordable so that everyone can get the best quality makeup, skin and body care.”