Dyson names Deepika Padukone as brand ambassador for haircare

Dyson, a global technology company has named actor Deepika Padukone as its brand ambassador for its haircare category.

With this partnership, Dyson aims to strengthen its presence in the Indian market and increase awareness around the importance of maintaining hair health.

Commenting on the association, Ankit Jain, managing director at Dyson India in a statement said, “We are pleased to partner with Deepika Padukone. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types.”

Deepika Padukone added, “I’ve always believed that a hairstyle can make or break a look. Dyson’s commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”

Dyson’s current hair care range includes a straightener, hairdryer, and multi-styler. The brand plans to expand its beauty portfolio by adding 20 new beauty products in the next four years.