Dubai’s Skin Story launches in India

Dubai-based skin and beauty brand Skin Story has launched in the Indian market through its e-commerce store. The brand plans to expand across Indian multi-brand online platforms to bring its vegan clean beauty products to shoppers across the country. 

“We are ecstatic to introduce Skin Story to Mumbai, a city renowned for its diverse culture and passion for beauty and wellness,” said Skin Story co-founder Nidhi Sethi, Indian Retailer Bureau reported. “Our journey began from a genuine need for clean, high-quality beauty products suitable for all skin tones and types. Now, we eagerly anticipate sharing this beauty empowerment with our fellow Mumbaikars.”
 
Skin Story retails beauty products including mascara, eyeliner, brow serum, and multi-sticks which can be used to enhance and conceal the skin. The brand’s products are fragrance free, manufactured in Korea, and contain ingredients designed to nourish the skin, according to Skin Story’s new e-commerce store. 

Nidhi Sethi and Rashi Sethi launched Skin Story in Dubai with the aim of offering products they felt the market was lacking. While Nidhi Sethi used her experience of having trouble finding products for dark skin, Rashi Sethi used her experience being allergic to chemical-based makeup to develop the brand’s offering, according to Skin Story’s website.