Dressfolk secures undisclosed amount in funding round led by Eternal Capital

Dressfolk, an Indian handloom clothing brand has secured an undisclosed amount in funding round led by Eternal Capital.

Nobody Ventures and Eagle Wings Ventures along with Ghazal Alagh founder of Mamaearth and Dhruv Koli founder of Boba Bhai also participated in the funding around.

The brand will utilise the funds to expand its product portfolio with the launch of categories and expand into international markets with launch of new website.

Currently, the brand claims to work with a network of over 800 weavers and 120 artisans across six states.

Commenting on the funding, Nitin Mehrotra, Dressfolk’s founder CEO in a statement said, “Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear.”

Dhruv Dhanraj Bahl, managing partner at Eternal Capital added, “Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core, but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers.”

Dressfolk retails its products through its website and leading marketplaces such as Aza Fashions, Nykaa, and Myntra.