Dove expands product range with launch of hair mask

Dove, a personal care brand by Hindustan Unilever Ltd (HUL) has expanded its product portfolio in the hair care segment with the launch of its new 10-in-1 deep repair treatment hair mask.

The new product has been launched with a campaign, ‘Pause, Reverse, and Play’ which highlights the benefits of its hair treatment mask.

Dove has kicked off the campaign with over 450 beauty and lifestyle influencers who will share their hair transformations on various social media platforms.

Commenting on the launch, Sairam Subramanian, vice president for hair care at HUL in a statement said, “At Dove, we’re committed to crafting premium hair care solutions tailored to our consumers’ needs. Our latest campaign highlights the influence of lifestyle on hair health and introduces our newest addition to the damage care range. Embracing individuality and self-expression, our brand film celebrates the journey to beautiful hair.”

The 10-in-1 deep repair treatment mask is available for purchase on the brand’s website, online marketplaces, and beauty retailers across India.