Donna Karan New York ventures into fragrance

Fashion label Donna Karan New York is stepping into the realm of fragrances with the launch of its first-ever fragrance collection.

Dubbed the ‘Cashmere Collection’, the line launches with four distinct Eau de Parfums, with each fragrance designed to reflect the multifaceted nature of today’s woman.

The Cashmere & Palo Santo fragrance blends sparkling Golden Peach with Labdanum and Cashmere Woods, as well as the woody profile of Palo Santo. In contrast, Cashmere & Tiare Flower offers a sophisticated interpretation of tropical freshness, intertwining sun-drenched Bergamot and Ashoka Flower with Tiare Flower, accented by amber and Vetiver. 

Meanwhile, Cashmere & Wild Fig delivers floral vivacity, combining Black Pepper and Bergamot with Freesia and Rose, leading to a velvety finish enriched with Wild Fig and Bamboo. Finally, Cashmere & Tunisian Neroli offers a burst of citrus, unfolding into a fresh bouquet of Tunisian Neroli, complemented by Cedarwood.

Beyond the scents themselves, the bottles were designed to evoke the sensation of cashmere on the skin, boasting a sculpted silhouette reminiscent of flowing fabric topped with a weighted, magnetic gold cap. 

Lastly, the outer packaging, inspired by the timeless drape of a Donna Karan dress, features sleek, dark exteriors accented with touches of gold. 

The launch of the fragrance collection, introduced by licensee Inter Parfums Inc., coincides with the revival of Donna Karan’s fashion business, which relaunched with a star-studded Spring 2024 campaign last week.