Donna Karan New York relaunches with star-studded Spring 2024 campaign

Donna Karan New York signalled its revival on Thursday with the launch of a star-studded Spring 2024 campaign.

Captured through the lens of photographer Annie Leibovitz, the campaign dubbed ‘In Women We Trust’ brings together eight iconic women — Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss, and Liya Kebede — each sharing tributes of Donna Karan’s influence.

At the core of the campaign lies an exploration of Donna Karan’s rich heritage, with a focus on thousands of archival looks and vintage details. The campaign highlights a collection, which includes classic silhouettes and signature pieces like the crisp cotton shirt dress, signature bodysuit, sleeveless draped dress, and lightweight blazer that pay homage to the recognizable ‘7 Easy Pieces’.

“‘In Women We Trust’ is such a powerful statement. We need more women to lead us into the future because women think differently,” said Valletta. “It’s not about the clothes, it’s always been about the woman in the clothes.” 

Crawford added, “She introduced a new style of power dressing, which celebrated women and their bodies. That was her sweet spot, and it still is.” 

The campaign will debut across all Donna Karan social channels, featuring the stories of the eight iconic women. Further amplification will occur across North America through a comprehensive media mix of digital, print, and outdoor platforms.