Dockers partners with Ace Turtle, opens first retail store in India

Lifestyle apparel brand Dockers has partnered with retail company Ace Turtle for its entry into the Indian market.

With this partnership, Dockers has opened its first retail store at the Pacific Mall in the Pitampura area of Delhi and plans to launch a dedicated e-commerce website next week.

Dockers will offer a wide range of apparel and accessories through its stores and website across India.

Commenting on the launch, Nitin Chhabra, CEO of Ace Turtle in a statement said, “We are thrilled to introduce the globally renowned Dockers experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels.”

Natalie MacLennan, CEO of Dockers added, “We are incredibly excited to reintroduce Dockers to India, marking a significant milestone in our global expansion journey. The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers who appreciate quality, comfort, and style.”

Dockers, a division of Levi Strauss & Co plans to open stores in Mumbai, and Bengaluru for the initial expansion phase and will retail in Bangladesh and Sri Lanka as part of the partnership.