Diesel holds Mumbai launch party for new fragrance

Italian fashion and fragrance brand Diesel held a celebrity-filled launch party for its ‘D By Diesel Fragrance’ collection featuring a DJ set. The event took place in partnership with the brand’s India distribution partner Reliance Brands Limited.

“At RBL, we surely know how to turn up the volume on fun,” announced Reliance Brands Limited on Facebook. “The D By Diesel Fragrance collection launch in Mumbai was a magnificent party, where memories lingered long after the party lights dim. Memorable events are part of our DNA, and we strive to do more of them. Join in to breathe life into the vision of renowned brands of the world!”
 
Launching the fragrance line in India shows the brand’s commitment to expanding in the country. Guests danced to lively tunes from the DJ booth as they explored the new product line. 

Diesel retails in India through its brick-and-mortar stores in India and online. The brand opened its first ‘Red & White’ store in India in Hyderabad’s Banjara Hills in December 2022 and the two-storey concept store is designed to showcase Diesel’s products in a modern way. 
 
Renzo Rosso launched Diesel S.p.A. as an apparel company in Breganze, Italy in 1978. The brand specialises in denim and youthful, fashion forward casual wear and runs two clothing brands: Diesel and Diesel Black Gold. The brand also retails footwear and accessories as well as its fragrance line.