Air India, the national airline of India has partnered with fashion designer Manish Malhotra to design new uniforms for its employees, including cabin crew, cockpit crew, ground, and security staff. It plans to introduce the new uniforms by the end of 2023.
The collaboration is part of Air India’s ongoing modernisation program after its takeover by the Tata Group which aims to give the airline a new global brand identity.
Commenting on the partnership, Campbell Wilson, CEO managing director of Air India in a statement said, “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage, and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”
Manish Malhotra added, “It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance.”
Manish Malhotra is one of the most celebrated fashion designers in India known for his traditional and bridal wear.
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