De Beers Forevermark partners with Jos Alukkas to open Coimbatore store

Diamond brand De Beers Forevermark has partnered with jewellery brand Jos Alukkas to open a new store in Coimbatore on 100 Feet Road. The store was inaugurated by actress and model Pavitra Lakshmi and houses an array of natural diamond jewellery. 

“It is indeed a pleasure to associate with De Beers Forevermark and Jos Alukkas,” said Pavithra Lakshmi in a press release on July 5. “Knowing that each De Beers Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being natural, beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today. The women of Coimbatore will surely appreciate these beautiful diamonds which are available in a wide range of designs.”
 
The store retails De Beers Forevermark’s responsibly sourced natural diamonds in a range of heavyweight traditional and everyday, modern style jewellery. The Forevermark Avaanti Collection, Forevermark Icon Collection, and Forevermark Traditional Setting collection are all available in the new store. 

“We are thrilled to announce our partnership with De Beers Forevermark, a renowned global diamond brand,” said Jos Alukkas’ managing director Varghese Alukka. “Our association with De Beers Forevermark enables us to present our customers with an impeccable range of contemporary and traditional designs. This collaboration promises our valued customers a sense of exclusivity that is truly unparalleled.”
 
“When it comes to purchasing diamonds, customers primarily look for trust and quality,” said De Beers Forevermark’s vice president Amit Pratihari in a press release. “We partner with authorised retailers who are not only pioneers in their field but also meet to De Beers Forevermark’ s rigorous standards of business ethics, social responsibility, and environmental sustainability. This partnership presents an incredible opportunity for the discerning patrons of Coimbatore to experience our brand’s latest collections and Jos Alukkas, renowned for their exquisite designs and craftsmanship, has been chosen as the perfect partner for this association.”