Dabur to open South India production unit

Personal care and fast moving consumer goods giant Dabur plans to set up a manufacturing unit in South India in the near future. The business has expanded its operations in the region and plans to create products specifically for the South Indian market. 

“We have made substantial progress in South India it now contributes 19% to 20% of Dabur’s domestic business,” Dabur’s CEO Mohit Malhotra told the Press Trust of India. “This was not even 10% around seven to eight years back and thus contribution from the Southern region has doubled… Within a year, we might plan something for South of India as business scales up.”
 
Dabur currently counts 13 manufacturing units spread across India, India Retailing reported. The business is both expanding its production capacity to meet increased demand and diversifying it to enable the creation of new product lines. 

Along with boosting its capabilities inside India, Dabur also plans to expand its manufacturing activities in global markets. The business aims to close down production facilities in areas where it is no longer beneficial in terms of tax regimes and open new ones in financially favourable locations. 
 
“We are creating a framework in the company where we can create products which are exclusively meant for the South of India for which we have got this framework called ‘RISE’, which is ‘regional insights, speed and execution’,” said Malhotra.