Cult.Sport opens second Bengaluru flagship

Sports apparel, accessories, and lifestyle business Cult.sport has launched a new flagship store in Bengaluru. As its second brick-and-mortar store in India to date, the outlet is also its second in the Bengaluru metro area. 

“We at Cult.sport, from Curefit – house of Cult, are proud to launch our flagship store at Indiranagar, Bengaluru which elevates the customer experience with a unique offering for the everyday athletes in the maidan called India,” wrote Cult.sport’s retail lead Saket Singh in a post on Linkedin. 
 
The store retails products including sports wear, sports and performance footwear, fitness equipment, and cycles among others, India Retailing reported. The store is designed to offer a seamless online to offline experience for shoppers with technological features and a modern design. 

Cult.sport opened its first ever brick-and-mortar retail store in November this year in Bengaluru’s HSR Layout. The business also has a presence in over 130 locations across Bengaluru, Delhi, Mumbai, and Hyderabad, according to its website. 

Mukesh Bansal and Ankit Nagori launched Cult.sport in 2016 as a direct to customer online business. Cult.sport’s parent company is Cult.fit, which was formerly known as Cure.fit. The business operates an app which covers fitness, mental well-being, and nutrition through its various subsidiary businesses.