Consumer technology brand Crossbeats has turned its sights towards India’s premium smartwatch market to launch the ‘Monarch Smartwatch’. The watch comes in four distinct colours and is designed to appeal to a millennial audience.
“We are excited to introduce the Monarch smartwatch, which offers a unique combination of style and functionality to the working professionals,” said Crossbeats’ co-founder Abhinav Agarwal in a press release. “Our team has put immense effort into designing a product that not only looks premium but also delivers top-notch performance, making it the ultimate smartwatch experience for our customers.”
The watch is priced at Rs 2,999 and is designed to mix style, functionality, and cutting-edge technology, according to Crossbeats. The watch comes in black, gold, silver, and green colour ways and each one has an Amoled display, 360 x 360 resolution, and a brightness of 700 nits.
The smartwatch features AI health tracking and 125 sports modes to promote fitness. The watch has over 150 faces to choose from and its aerospace metal case is water resistant.
Abhinav and Archit Agarwal founded Crossbeats in Bengaluru in 2015. The brand retails a range of smartwatches, wireless earbuds and headphones, and true wireless products and focuses on younger consumers. Crossbeats is also committed to domestic manufacturing and aims to increase its local production by 45% by the year 2024.
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