Crocs launches Holi campaign with actor Pratibha Ranta

Global footwear brand Crocs has launched its latest campaign ‘Your Crocs, Your Rang,’ with actor Pratibha Ranta as part of its Holi festival celebrations.

The campaign features a dance film with the actor showcasing the brand’s newly launched Holi-themed Jibbitz set to the classic Bollywood track Rangeela Re.

Commenting on the campaign, Yann Le Bozec, head of international marketing at Crocs in a statement said, “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colourful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz paired with vibrant Classic Clogs—are the perfect way to do so.”

Pratibha Ranta added, “Holi has always been one of my favourite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colours, every moment felt like reliving my childhood. And with Crocs and Jibbitz that truly reflect my style, I could move freely while adding a fun, playful touch to my look.”

The campaign will be rolled out across the brand’s digital, social media, retail, and e-commerce platforms.