Crocs India teams up Vedang Raina, Rasha Thadani

Crocs Inc, a global casual footwear brand has collaborated with Rasha Thadani and Vedang Raina for its ‘Come as you are’ campaign.

With this partnership, Crocs aims to leverage the popularity of these young artists among the young audience to strengthen its connect with millennials and GenZ customer base.

Commenting on the collaboration, Rasha Thadani in a statement said, “Being able to work with Crocs is a dream come true for me. It’s such a colourful, playful brand, and I absolutely love that their motto is ‘Come as you are’. I’m all about self-expression and creativity, so Crocs’ core values resonate deeply with my own. I’m eager to see the magic we can create together.”

Sumit Dhingra, vice president general manager at Crocs India in a statement said, “As we enter the next chapter of Crocs’ journey in India, we’re thrilled to join forces with Vedang and Rasha. Their emergence as new faces in the Indian entertainment scene brings a refreshing perspective, and we’re confident that, together, we can continue to drive relevance for our Classic Clogs and Jibbitz across the nation.”

Crocs retails in the Indian market in partnership with Metro Brands Limited. In 2015, the businesses signed a non-exclusive retail license agreement which enabled Metro Brands to open Crocs stores in India. Today, Crocs retails from over 200 exclusive brand outlets across India.