Crocs collaborates with Jackie Shroff and Orry for new campaign

Global footwear brand Crocs has collaborated with Bollywood star Jackie Shroff and Gen Z celebrity Orhan Awatramani (Orry) to launch a Valentine‘s Day themed campaign. Created in collaboration with production house Kulfi Collective, the media campaign is designed to promote its ‘Jibbitz™’ charms and ‘Classic Clogs.’

“At Crocs, individuality and self-expression are at the core of everything we create, with our ‘Classics’ range serving as the perfect canvas for personal creativity,” said Crocs’ head of international marketing Yann Le Bozec in a press release. “This Valentine’s Day, through our campaign featuring Jackie Shroff and Orry- two icons who embody self-expression across generations- we invite everyone to celebrate their unique style and share their emotions in playful, meaningful ways with Jibbitz™.” 

The campaign debuted on February 5 and aims to mix humour with emotion to celebrate both modern love and self expression. Crocs’ Jibbitz™ charms can be added on to its signature slip on footwear to customise their look with colourful motifs ranging from food to animals and more to showcase the wearer’s personality. 

Focusing on Shroff and Orry’s contrasting personalities, Crocs’ new brand video sees tho duo talk about topics relating to modern love and dating including ghosting, green flags, and situationships. The campaign also launches new themed designs and will be followed by influencer-led activations, including a ‘Valentine’s Day’ seeding box, co-curated by Orry.

“At Kulfi Collective, we thrive on blending the unexpected with the relatable,” said Kulfi Collective’s chief creative officer Akshat Gupta. “This campaign beautifully captures the humor, charm, and complexity of self-expression in modern relationships. With Jackie Shroff and Orry at the center, we’ve created a narrative that’s both entertaining and relatable, while showing how Crocs and Jibbitz™ can become a fun and meaningful way to tell your story.”