Coach names rapper Youngji Lee as new global ambassador

Luxury label Coach has named artist and rapper Youngji Lee as its newest global ambassador, marking the brand’s first collaboration from Korea. 

As part of the partnership, Lee will be featured in Coach’s upcoming fall 2023 campaign.

“Youngji is someone who inspires others by being herself,” said creative director Stuart Vevers. “She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”

Lee is well-known as the youngest and first female winner of reality TV series ‘High School Rapper’, as well as the first female rapper in eleven seasons to win hit rap competition ‘Show Me the Money’.  Lee has additionally starred in the TV game show ‘Earth Arcade’ and her YouTube talk show ‘My Alcohol Diary’.

Most recently, in 2022, she also kicked off her first global tour. Looking ahead, she will kick off her Asia tour at the end of September in Taiwan, Singapore, and more.

“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” added Lee. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”