Clovia launches digital campaign featuring Khanzaadi, Sana Makbul

Clovia, a lingerie, sleep, and personal care brand has launched a digital campaign with Bigg Boss OTT Season 3 participants Khanzaadi and Sana Makbul to unveil its latest collection.

The campaign videos showcase the brand’s portfolio’s two key product categories: premium strapless bras and quirky printed nightwear.

With this campaign, the brand aims to connect with urban millennial women.

Commenting on the association, Rajeswar Rao, vice president digital marketing at Clovia in a statement said, “At Clovia, we believe lingerie should do more than just fit; it should inspire confidence, comfort, and a sense of empowerment. Our collection is crafted with this philosophy, offering solutions that cater to every woman’s unique needs. Over the past year, the brand focused on a blend of value-driven products, exclusive partnerships, and a thoughtful marketing strategy to enhance the customer experience.”

“Through these latest digital campaigns with Khanzaadi and Sana Makbul, we aim to connect with urban millennial women who seek versatile, high-quality essentials that empower them to feel confident and embrace their unique personalities,” he added.

Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia, and personal care products under the brand Skivia.