Chumbak, a contemporary lifestyle brand has collaborated with artisans from across the country for its Madhubani (Indian art form) art inspired collection ‘Folklore’.
The collection with an array of folksy motifs includes cushions, steel ware, trays, and a wall plate all adorned with intricate Madhubani-inspired illustrations.
The products have been handcrafted using traditional techniques and decorated with embellishments such as mirrors, pom poms, tassels, and beads.
Commenting on the new collection, Shubhra Chadha, co-founder of Chumbak in a statement said, “Our illustration style is influenced by the intricate patterns and vibrant colours of Madhubani art, blended with cultural Indian cues. With this collection, our aim was to keep it bold, bright, artsy and we hope our consumer loves it as much as we do.”
“We take immense pride in collaborating with artisans from different regions of India to bring this collection to life. The hand-painted steel ware is meticulously crafted with precision in Kashmir, while the cushions are created by skilled artisans in Karur,” added Shubhra.
The Madhubani art inspired collection will be available at all Chumbak stores across the country and on the brand’s website.
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