Charles & Keith opens second Pune store, brings India total to 26

Premium accessories brand Charles & Keith has opened its second brick-and-mortar outlet in Pune’s Wakad neighbourhood. Located inside the city’s Phoenix Mall of the Millennium, the store follows the label’s modern ‘Concept 6’ design. 

“We are excited to present the opening of Charles & Keith’s store at Phoenix Mall of the Millennium, Wakad, Pune,” announced Apparel Group India Private Limited on Linkedin. “This is the brand’s second store in Pune and the 26th in India. Boasting the innovative Concept 6 design, the store retains the clean and minimal colour scheme that is the hallmark of Charles & Keith’s brand aesthetics. The new concept store is given a softer touch with gradual curves and cleaner lines flowing throughout.”
 
Inside the store, shoppers can browse a selection of women’s handbags and shoes in Charles & Keith’s signature minimalist yet feminine aesthetic. The white space features circular display islands throughout and a large digital screen outside. 

Charles & Keith has opened a number of new stores in the past year including in Bengaluru’s Phoenix Mall of Asia and Phoenix Marketcity Mall. The brand has also turned some of its preexisting stores into elevated concept stores such as its Gurugram outlet in the city’s Ambience Mall. 

Entrepreneurial brothers Charles and Keith Wong launched their eponymous brand in Singapore in 1996. The brothers had previously worked on a footwear business which they originally launched in the country in 1990. Today, the Charles & Keith brand retails globally, operating over 600 stores in 37 countries including India.