Chanel Beauty taps Nadège Winter to spearhead influencer strategy

To improve its influencer strategies, Chanel’s Parfums & Beauté division has set up a new department tasked with developing creative influence initiatives. French consultant Nadège Winter took charge of the new department in September.

The new department will drive the influence activities of Chanel’s beauty division, “anticipating them, shaping them and accelerating them by infiltrating new tribes (…) and generating new conversations,” in the words of Blandine Velin, Chanel’s international head of influence and brand engagement, cited in a press release published on Winter’s LinkedIn profile.

Winter reports to Velin, and her remit also includes creating, developing and leading an “influence council” comprising internal and external partners.

Winter, who had been based in New York for the last four years, is working closely with Chanel’s influence and brand engagement team, with the design team, and the various corporate and regional offices. She has moved to Paris to work at Chanel’s headquarters on rue Cambon.

After initially working with music labels, Winter was notably head of communication for the Palais de Tokyo centre for contemporary multidisciplinary art in Paris between 1999 and 2001, and for Parisian concept store Colette, from 2002 to 2008. She was head of style for the Wool and the Gang brand, between 2008 and 2010, and in 2014 she co-founded the Amish Boyish label with Dyane de Serigny.

In 2008, she founded her own consulting agency, Nadège Winter Agency, active in creative direction, communication strategy and storytelling in various sectors. In 2016, with Delphine de Canecaude, Winter launched Twenty Magazine, an online publication aimed at 16 to 25-year-olds. In September 2019, Winter’s eclectic experience led her to collaborate with US label Calvin Klein, where she worked as senior vice-president brand experience for one year.