The Central Cottage Industries Corporation of India Ltd (CCIC) has joined the Open Network for Digital Commerce (ONDC) to expand its reach in the Indian market.
With this collaboration, CCIC’s aims to expand its market presence by making its range of handicrafts and handloom products easily accessible to customers across various buyer apps within the ONDC network.
CCIC’s joining the network is expected to help artisans and weavers boost their sales across the country.
To celebrate the occasion, CCIC has organised a ‘Mega Sale’ promotional campaign which is currently underway till July 23.
In this campaign up to 30 percent discount will be offered on handicraft & handloom products to promote traditional art, craft, and craft persons of India.
CCIC, a public sector undertaking under the ministry of textiles is engaged in the promotion and retail marketing of authentic Indian handloom and handicraft products through its showrooms in New Delhi, and other metropolitan cities.
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