Men’s western wear brand Celio has reopened its Vashi store in Navi Mumbai’s Inorbit Mall. The store offers a refreshed brand image and new clothing styles to update its aesthetic and boost shopper footfalls.
“With a brand new look and fresh styles, we have reopened our Celio Store at Shop no. G25 in Inorbit Mall, Vashi,” wrote Celio India on Linkedin. The store is located on Palm Beach Road in Vashi, an upmarket suburb of the Mumbai Metropolitan Region, India Retailing reported.
French brand Celio has increased its focus on the Indian market and announced in April this year that it plans to increase its sourcing from the country fivefold over the coming two years, the Economic Times reported. The business aims to bring its India sourcing total from 4% of its total global sourcing to around 20%.
Celio has a retail presence in 60 countries globally and retails across 1,100 stores. The brand counts 62 standalone stores within India and also retails in the country from over 700 points of sale.
Inorbit Mall in Vashi is one of a number of Inorbit Malls which are run by the K Raheja Corporation. There also exist Inorbit Malls in Vadodara and Hyderabad and the malls retail a mix of Indian and international fashion and lifestyle brands.
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