Celio opens exclusive brand outlet in Pune

French menswear brand Celio has opened a new 2,100 square foot store in Pune within the recently opened Phoenix Mall of the Millennium to add to its brick-and-mortar presence in Maharashtra. Opened as a large-scale concept store, the brand’s new outlet is designed to engage shoppers and houses its full selection of clothing and accessories. 

“We are excited to introduce our revolutionary concept store in Pune, offering a wide array of fashion choices for the modern Indian man,” said Celio’s chief executive officer Satyen Momaya, India Retailing reported. “The new space is our latest new concept store in Pune providing a unique and unparalleled shopping experience.”
 
The new Pune store marks Celio’s third concept store in India. The brand pioneered the store concept in France and its large-scale stores are designed to offer a more diverse selection of products to provide a comprehensive wardrobe solution to multiple customer demographics. The Pune store follows on from Celio’s similar outlets in Hyderabad and Bengaluru.

Celio joins brands including Bath & Body Works and Hidesign in Phoenix Mall of the Millennium. The mall was constructed on a 15-acre land parcel in Pune’s Wakad district by retail and real estate business The Phoenix Mills Limited, which runs a number of malls in India. The mall opened its doors to the public on September 1.