Cavinkare’s Indica expands portfolio with entry into hair crème colour market

Cavinkare’s haircare brand Indica has expanded its product portfolio with its entry into the hair crème colour segment with the launch of its new natural nourish crème hair colour.

The brand has appointed actor Trisha Krishnan as the brand ambassador with an aim to make its new product accessible to a broader audience across the country.

The brand claims that its new hair colour has been made using natural ingredients like onion oil, argan oil, and coconut oil.

Commenting on the launch, Rajat Nanda, business head personal care at Cavinkare in a statement said, “We are delighted to announce the launch of new product, marking our foray into the crème hair colour category. Indica has consistently positioned itself as a leader in innovation, introducing transformative products that enhance the consumer experience. Furthermore, we are proud to have associated with actress Trisha Krishnan, whose iconic presence perfectly embodies our message of accessible beauty.”

Trisha Krishnan said, “It feels like homecoming for me as this is my second brand endorsement for Cavinkare. Indica is a household name and has earned itself a strong reputation among Indian consumers. I am happy to be endorsing this product today.”

The new hair colour priced at Rs 15 will be available in three shades that include natural black, dark brown, and burgundy.