Fast moving consumer goods business CavinKare’s digital-first personal care brand Buds & Berries has completed two years in business and now retails a total of 58 SKUs. The business plans to expand its offering and add 15 more products by March 2024.
“We are immensely proud of the journey Buds & Berries has embarked on over the past two years,” said CavinKare’s director of e-commerce and special initiatives Amudhavalli Ranganathan in a press release. “As we celebrate our second anniversary, we look back on our commitment to clean beauty and how we’ve redefined self-care for our customers. This milestone is just the beginning, and we’re excited to announce that we have even more innovative products and SKUs in the pipeline.”
Buds & Berries currently retails in the product categories of face, body, and hair care. The brand focuses on “garden fresh” ingredients which are toxin free and aims to specifically cater to Indian beauty and wellness needs. Buds & Berries will follow the same approach as it continues to expand its offering.
“We remain dedicated to providing indulgent, sensorial beauty experiences while maintaining the highest standards of quality and safety,” said Ranganathan. “Thank you to our loyal customers for their support, and we look forward to continuing this beautiful journey together.”
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