Casio’s G-Shock opens first exclusive brand outlet in New Delhi

Casio Computer Co Limited’s watch brand G-Shock launched its first exclusive brand outlet in New Delhi on April 10. Located inside the metro’s Pacific Mall at Subhash Nagar, the store is G-Shock’s sixth in India to date.

“We are thrilled to unveil our first Exclusive G-Shock Store in New Delhi, a city well-known for authentic style, creative expression, and diverse culture,” said Casio India’s managing director Hideki Imai in a press release. “With the launch of this store, we are excited to bring our latest drops and a curated G-Shock range to the Delhi audiences. With superior craftsmanship and differentiated designs, G-Shock timepieces offer a compelling choice that resonate with the dynamic tastes and preferences of today’s audience. We look forward to welcoming our customers to our new store at Pacific Mall, Subhash Nagar.”
 
The store retails G-Shock’s selection of men’s and women’s timepieces including its ‘masterpiece series’ which features its 5600 and 2100 series, some of its bestselling designs. The outlet also carries a curated selection of G-Shock’s latest launches and a number of limited-edition timepieces.

Casio and G-Shock’s combined store total in India is 61 and the business plans to continue to expand its brick-and-mortar footprint across the country. Kikuo Ibe launched G-Shock in 1981 in Japan with the aim of creating a series of watches which can withstand harsh shocks and active wear.