Campus Activewear launches campaign with King, Sonam Bajwa

Footwear brand Campus Activewear has launched a new campaign titled ‘Move with swag’ featuring music artist King and actor Sonam Bajwa.

The brand has released two films in which King and Bajwa showcase the brand’s Nitrofly, Nitroboost and Air Capsule footwear collections.

The campaign been conceptualised for Campus Activewear by content platform Wondrlab India.

Commenting on the campaign, Prerna Aggarwal, chief marketing officer at Campus Activewear in a statement said, “Our campaign perfectly reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price. With a rising importance on individuality and self-expression, we want our customers to feel empowered and confident in their footwear choices.”

Amit Akali, co-founder of Wondrlab India said, “Campus Activewear as a brand has fashion and lifestyle at its heart. With the ‘Move with Swag’ campaign, our aim is to put the brand on a pedestal as a fashion-first footwear brand, featuring two popular youth icons – King and Sonam Bajwa as swag ambassadors.”

Campus Activewear claims to be India’s largest sports and athleisure footwear brand in terms of value and volume with 17 percent market share in the branded sports and athleisure footwear industry.