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Guess taps Spanish Argentine icon Georgina Rodríguez for new campaign

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Guess announced on Wednesday it has tapped Spanish Argentine model, influencer, and TV star, Georgina Rodríguez to be the face of the fall/winter 2023 Guess and Marciano worldwide advertising campaign.


Directed by Paul Marciano, chief creative officer for Guess, the campaign was lensed by Italian photographer, Nima Benati, inside the historic 19th Century Santo Mauro Hotel in Madrid. 

“We’re delighted to welcome Georgina on our new campaign with Guess and Marciano. Georgina is a strong, confident, and determined woman,” said Marciano. “This campaign and location fully reflect not only her natural beauty but also her sensuality, dynamism, and inner strength, perfectly interpreting the brands’ vision and style.”

The Los Angeles-based fashion brand added Georgina perfectly embodies the Guess and Marciano ideals of a “strong, sensual, empowered woman.”

The collection for fall 2023 features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts.

“I am truly honored to have been invited to work on this new campaign for Guess and Marciano,” said Rodríguez.

“I love the brand and the values it represents. I love wearing the collections because they make me feel empowered yet sexy. They have a distinct feminine character while expressing a timeless essence.”

In May, ​Inter Parfums announced the launch of the new Blue perfume for the Guess Seductive line, created by perfumer Christian Alori and designed for the summer season for self-assured, beguiling women.

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