Calvin Klein launches campaign with Disha Patani in India

Calvin Klein has signed actor Disha Patani for a new campaign to promote its spring 2023 watch collection in the Indian market.

In the campaign, the actor will be seen endorsing the brand’s timepieces across social media platforms, out-of-home placements and at point-of-sale across the region.

Commenting on the association, Caterina Miduri, global general manager for watches at Calvin Klein in a statement said, “Disha’s confidence and strong presence make her the ideal representative for Calvin Klein watches in India. Her sophisticated, sensual energy translates on and off the screen, and brings our Spring 2023 watch collection’s modern designs to life in this latest campaign.”

Disha Patani added, “I feel honoured and proud to be partnering with such an iconic brand as the face of Calvin Klein watches for their next campaign in India. The brand’s modernism, sensuality and simplicity are aesthetics that resonate with my style, I very much look forward to seeing the campaign featured throughout India.”

Calvin Klein was first established in the US in 1968 by Calvin Klein and Barry Schwartz. The label’s brands comprise CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance.