Cadiveu strengthens vegan, chemical-free offering with new hair care line

Hair care brand Cadiveu has launched new vegan, formaldehyde-free, and chemical-free product line ‘Brasil Cacau BTX Vegan’ online to expand its vegan product offering in India.

“Revitalise your hair with nourishing treatment, infused with the power of vegan collagen and the power of 100% vegan formula for smooth results,” announced Cadiveu India on Facebook as it launched the line.
 
Cadiveu’s new launch is made from glyoxylic acid, vegetal collagen, and cocoa and retails from its India e-commerce store. The label is run by SSIZ International Private Limited, which also runs brands Ikonic, Proarte, and BioSoft, according to its website. 

“Its 100% vegan ingredients naturally smoothens the hair for an extended period,” said SSIZ International Private Limited’s director Rayed Merchant about the launch, Indian Retailer Bureau reported. “With our increasingly busy lifestyles, this Vegan BTX treatment simplifies our hair care routines in just a few minutes, eliminating the need for complicated regimens. By utilising all-natural ingredients, it helps maintain a gorgeous, natural smooth finish, even without extensive styling sessions.”
 
Cadiveu has recently been focusing on the Indian market for growth and launching initiatives to connect with shoppers in the country. Earlier in July, the brand held an educational session led by Cadiveu international educator Marcos Viana at the Pragati Maidan in New Delhi with beauty trade show Professional Beauty, the brand announced on Facebook.