C Krishniah Chetty Group of Jewellers has launched its fast-fashion silver jewellery brand ‘Crash Club’ to cater to the Gen Z audience.
The brand is banking on its affordable pricing to make inroads in the lucrative fast-fashion jewellery market in India.
The range of products that include rings, necklaces, bracelets, earrings, pendants amongst other begin at a price range of Rs 790 ($10) and available for purchase on the ‘Crash Club’ website.
Commenting on the launch, Chaitanya V Cotha, executive director at C Krishniah Chetty Group of Jewellers in a statement said, “Quality stands at the forefront of Crash Club. All our products are crafted from high-grade materials, all hallmarked with a 52-quality check process, and backed with 150 years of legacy.”
“Despite our top-tier quality and fashionable offerings, we firmly believe that high fashion should be affordable. Hence, our products come at attractive prices, ensuring the latest trends are accessible to everyone, irrespective of their budget,” he added.
Founded in 1869, C Krishniah Chetty Group of Jewellers retails through its brand outlets and dedicate e-commerce platform.
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