Direct-to-consumer (D2C) innerwear brand Bummer has raised Rs 9.25 crore ($1.1 million) in a funding round led by Gruhas Collective Consumer Fund (GCCF) investing Rs 8 crore along with participation by Fluid Ventures Fund of Rs 1.25 crore.
The company will utilise the funds to expand its omnichannel presence, product diversification, and team expansion.
Commenting on the funding, Sulay Lavsi, founder CEO of Bummer in a statement said, “We’re embarking on an elevating chapter for Bummer, and this funding round marks a significant milestone in our journey. Together, we are committed to propelling the brand’s growth with skilled teams, a strong trustful brand image and we’re set to revolutionize this stagnant category, elevating its fashion appeal along with sustainability.”
Abhijeet Pai, co-founder of Gruhas added, “Bummer is disrupting the longstanding monopoly held by a handful of players in the men’s underwear category. With our first investment from the GCCF fund, we look forward to supporting brands that actively shape the future of their respective industries.”
Founded in 2019, Bummer sells comfort wear and innerwear for both men and women. It aims to establish over 10,000 offline touchpoints across India in the next 5 years.
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