Budget must reflect increased purchasing power of Indian shoppers: Arrow CEO

As the government prepares for its India budget, Arrow’s CEO Anand Aiyer opines that it needs to reflect the increased purchasing power of Indian shoppers and the changing role branded goods play in everyday life. 

“At Arrow, envisioning a budget that encourages innovation, and elevates the shopping experience is crucial,” said Arrow’s CEO Anand Aiyer in a press release. “We anticipate the upcoming budget to resonate with evolving industry dynamics, ensuring resilience and meeting the refined preferences of the contemporary Arrow man.”
 
Arrow retails with apparel giant Arvind Limited in India and specialises in men’s American style formal and semi-formal wear. The brand is licensed in approximately 120 territories around the world and counts close to 400 stores, according to Arvind Limited’s website. 

“As the purchasing power of Indian consumers rises, there’s a strategic need for the budget to recognise and support this shift, particularly in the evolving role of branded goods in both professional and leisure lifestyles,” said Aiyer. “Our vision is a budget that fosters the growth of premium menswear under the Arrow brand.”
 
The beginning of 2024 saw Arrow unveil a new brand identity for its brick-and-mortar stores. The new colour scheme, layout, and technological features are designed to show the brand’s commitment to both trends and enhancing the customer experience. The new look will be gradually rolled out across Arrow’s India stores and the label is confident the move will help to engage shoppers and boost footfall.