Brioni partners with DS Luxury to open its first store in India

Italian menswear brand Brioni has partnered with DS Luxury, a Dharampal Satyapal Group (DS Group) entity to open its first boutique in the Indian market.

The store in India’s capital city Delhi at ‘The Chanakya’ mall offers a wide array of ready-to-wear clothing and accessories collections, along with the exclusive Bespoke service.

Commenting on the launch, Ritesh Kumar, spokesperson of DS Luxury in a statement said, “We are thrilled to announce the opening of the first Brioni boutique in India, right here at The Chanakya. This marks another significant milestone for DS Luxury as we continue to introduce the world’s iconic luxury brands across segments, to discerning Indian consumers. Brioni epitomizes modern elegance and timeless craftsmanship, and we are confident that our patrons will appreciate the sophistication and exclusivity that this brand represents.”

Mehdi Benabadji, CEO of Brioni added, “We are delighted to enter the Indian market with DS Luxury. The clientele in India will enjoy the creativity and exquisite savoir-faire our House has to offer.”

Brioni was acquired by Kering in 2011 and has been headed by Mehdi Benabadji since 2020. The brand has entrusted its collections to Austrian designer, Norbert Stumpfl, since September 2018.