Brand Concepts joins forces with United Colors of Benetton for India travel accessories launch

Accessories and travel goods brand Brand Concepts Limited and international clothing brand United Colors of Benetton have joined forces to launch a collaborative line of travel accessories and small leather goods in India. 

“With the ever changing market dynamics, Brand Concepts is embarking on a fresh and innovative approach to connect with our valued fashion-conscious consumers,” said Brand Concepts’ CEO and director Abhinav Kumar, ET Bureau reported. “Throughout our journey, we have consistently sought exhilarating collaborations to offer stylish and sustainable products to our audience. This partnership with renowned global fashion brand, United Colors of Benetton, represents a merging of iconic legacies and a shared passion for innovation.”
 
The collaboration is in the form of a licensing agreement where Brand Concepts will lead the main design process while following United Colors of Benetton’s inspiration and brand DNA. Brand Concepts will also lead the manufacturing and distribution of the accessories line.

“We are excited to announce our relationship with Brand Concepts; this collaboration marks a critical milestone in our journey, combining the unrivalled experience of both organisations to produce creative, fashionable, and useful products to our discerning clients,” said United Colors of Benetton India’s CEO and managing director Ramprasad Sridharan, ET Bureau reported. “We are teaming up with Brand Concepts to redefine the world of travel gear.” 
 
The aim of the collaborative line is to expand both brands’ retail footprint in India. The collection will retail across all Bagline stores in India.