Boult plans offline expansion to fuel growth

Boult, a leading wearables brand plans to expand its physical presence by opening retail stores in 13 Indian states to widen its customer base and fuel growth.

Boult’s expansion into physical retail stores will cover states like Gujarat, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Telangana, Bihar, Kolkata, Jodhpur, Jalandhar, Kashmir, and Jammu.

The first phase of expansion will see Boult partner with a network of over 2500 offline stores, including national retailers like Reliance Digital among others.

Commenting on the expansion, Varun Gupta, co-founder of Boult in a statement said, “We’re excited to make Boult’s innovative audio and wearable products more accessible to people across India. Our passion for delivering outstanding audio experiences drives us forward.”

“This expansion marks a significant milestone in our journey, and the overwhelming response from our customers motivates us to strive even harder to cater to their needs. Now, consumers can conveniently visit stores where Boult products are available to try them out in person. We’re eager to reach more such milestones soon,” he added.

Founded in 2017, Boult is one of India’s leading smart wearables brands and offers a wide range of products like earbuds, neckbands, smartwatches, headphones among many others.