Boldfit, a homegrown brand specialising in apparel and accessories has signed a multi-year collaboration with the Chennai Super Kings (CSK).
As the merchandise partner, Boldfit has launched exclusive merchandise including jerseys, caps, accessories, and more for the Indian Premier League (IPL) 2024 season.
With this partnership, Boldfit aims to widen its reach and increase customer base with the popularity of CSK during the ongoing edition of IPL.
Commenting on the collaboration, Pallav Bihani, CEO of Boldfit in a statement said, “We are incredibly proud to partner with Chennai Super Kings, one of the most iconic franchises in the IPL. At Boldfit, we believe in promoting a holistic approach to fitness, and what better way to inspire individuals than through the magnetic world of cricket.”
“Together with CSK, we look forward to bringing fans innovative and stylish merchandise that reflects their passion for both fitness and cricket,” he added.
The exclusive merchandise will be available on the websites of Boldfit and CSK along with other online marketplaces.
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